The starting point for marketing management
is to establish objectives and goals prior to executing advertising solutions. Without such a "rudder" the advertising effort can be one tactical execution after another, until the budgets are exhausted.
Just as strategy dictates tactics, so must creative executions answer to strategic objectives. Advertising leadership is developing communications which solve problems, increase sales, or enhance the image - whatever the strategic direction dictates.
Advertisements, brochures, logos, direct mail pieces, etc. are all extensions of the organization that paid to produce them. As such, the same "pride of ownership" which is inherent in the organization must also be reflected in these communications efforts. Excellence in design need not mean expensive. Rather, it results in tasteful, thoughtfully developed efforts which accurately and honestly reflect the characteristics of product or service.
It pays to deal with experienced professionals who won't "learn" on your limited marketing dollars. If advertising or promotional pieces are poorly developed, not only is the budget squandered, but usually there are insufficient funds to start the project over. Getting it right the first time is what our experience delivers.
creative that gets results
No one can absolutely guarantee results. However, ads which are strategically focused, attention-getting and well-designed certainly stack the deck for success.
We operate with written budgets which we strictly adhere to. Fiscal responsibility is knowing that no organization can afford $100 solutions to $10 problems.
light speed turnaround
The need for a quick turnaround is a constant reality in advertising, and unfortunately, the big agency system isn't designed to operate that way. We, on the other hand, are fast at producing good results, because we keep it simple. When you combine experience and quality with speed, you have an unbeatable combination.